Press Releases of June 2018

When I got the message below from Daniel McLellan, I had to share it with you. The way he "closes" his emails is much better than what I recommended in my new Ultimate Guide to Email Prospecting.

Why is it better? The person on the other end feels like they're talking to a human being, not a salesperson. It reduces their defensive responses and opens them to actually... read more

An offshoot of virtual reality, augmented reality — or AR — is changing the world in fun and exciting ways.

While it’s easy to assume technologies like this are the exclusive realm of recreation or video gaming, their reach extends to the commercial and industrial sectors — including the manufacturing industry.

1. Data Management

Analytical-minded leaders and those who... read more

Although many people believe social media marketing is only effective for Business to Consumer (B2C) ventures, Business to Business (B2B) companies can also leverage this powerful tool. Even manufacturing companies, which have been historically slow to adopt social media as a tool for reaching customers, can benefit from it. They just need to understand how to optimize their marketing... read more

The world of manufacturing is in the throes of a major transformation. True automation is edging into many occupations human workers once carried out — but then again, maybe “displacing” is a better word than “replacing” when it comes to the skilled workers in question.

Automated technologies do render some skill sets obsolete, but they also create entirely new ones. It’s not really as... read more